Uncover new opportunity horizons through our offerings

Effective concept designs begin deep research into blind spots and opportunity horizons. We analyze implications for existing industries and domains so our designs help clients “skate where the puck will be.” This includes pressure-testing of existing organizational, value chain and industry structures, which we do by playing out the emerging operating logic against an organization's or industry's structures and the connective tissue between them. This reveals how power, relationships and margins will likely change and provides the foundation for a proactive strategy.

The path from research to design requires a robust strategy that recognizes theevolving forces, logic and phenomena of a client's econsystem, and how those factors will impact them. With that, we can begin to triage priorities and identify the direction forward, whether for strategy or design. Cambrian employs the FLP-IT model, Futurized Choice Cascades and the Adaptive Strategy System alongside Portfolio Strategy and a dynamic Geotech capabilities model to help clients calibrate their product strategy amid unfolding volatility and uncertainty.

Some of our clients request a blueprint for future product designs. Others require an analysis of forthcoming regulatory initiatives, policy influencers and governance regimes, so they can position themselves constructively and effectively in multi-stakeholder dialogues. For the former, Cambrian can client and efforts to take a conceptual design to MVP and proof of concept. For the latter, we can deliver short- or long-form briefs and provide confidential interactions to help clients shape and prepare for new governance and regulatory requirements.